Creativity is the generation of ideas that results in the improved efficiency or effectiveness of a system. e.g.
Innovation is the process by which entrepreneurs convert opportunities in to marketable ideas.e.g.
Sources of Innovative Ideas
TRENDS: Social trends, Technology trends, economic trends, government trends.
UNEXPECTED OCCURRENCE: Unexpected Success; Apple computers, Unexpected tragedy; 9-11 terrorist attack.
PROCESS OF NEEDS: Online Banner Registration, Microwaves, Sugar free products, coffee free products.
INDUSTRY AND MARKET CHANGES: Health care industries: changing to home health care.
DEMOGRAPHIC CHANGES: Rest homes.
PERCEPTUAL CHANGES: Exercise and the growing concern for fitness.
INCONGRUITIES: Overnight package delivery.
KNOWLEDGE-BASED CONCEPT: Mobile phones technology, Pharmaceutical Industry devices; Robotics.
ACRONYM FOR SOURCE OF INNOVATIVE IDEAS;
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