CREATIVITY AND INNOVATION

Creativity is the generation of ideas that results in the improved efficiency or effectiveness of a system. e.g.

Innovation is the process by which entrepreneurs convert opportunities in to marketable ideas.e.g.

Sources of Innovative Ideas

TRENDS: Social trends, Technology trends, economic trends, government trends.

UNEXPECTED OCCURRENCE: Unexpected Success; Apple computers, Unexpected tragedy; 9-11 terrorist attack.

PROCESS OF NEEDS: Online Banner Registration, Microwaves, Sugar free products, coffee free products.

INDUSTRY AND MARKET CHANGES: Health care industries: changing to home health care.

DEMOGRAPHIC CHANGES: Rest homes.

PERCEPTUAL CHANGES: Exercise and the growing concern for fitness. 

INCONGRUITIES: Overnight package delivery. 

KNOWLEDGE-BASED CONCEPT: Mobile phones technology, Pharmaceutical Industry devices; Robotics.

ACRONYM FOR SOURCE OF INNOVATIVE IDEAS;

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Age: 40
Headquarters: New York City
2010 budget: $40 million

Profile

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